Session 1: Cultural and natural resources for Island tourism

Session chair: Heredina Fernández (Universidad de Las Palmas de Gran Canaria)

This session will present papers on the management of cultural and natural resources. These resources represent opportunities within the tourist activity, as well as threats derived from their use. The complexity of using and managing new resources for tourism is based on the very definition of the types of tourism and the motivations of tourists, as well as on the relationship with employment in tourism. Therefore, we will focus on the creation and management of new products, the interpretation of cultural and natural assets, their presentation to the public and conservation; we will also focus on their ability to differentiate destinations and how local communities participate in tourism management. The creative industries and the role of new technologies applied to natural and cultural resources as an incentive for different types of tourism will also be the object of reflection.

Session 2: Smart Island tourism and strategic marketing

Session chair: Jaume Guía (Universidad de Girona)

This session will explore technology at the service of tourism destination management strategies. It will work on innovative actions, interaction and integration of visitors with tourist services and their environment. In this area it will be important to analyze technology in the promotion of the lifestyle of the destination, in the integration of culture, and territory strategies with technologies, either as an attraction tool or as a marketing tool. In short, it will be a space to talk about technology at the service of the authenticity of island territories and the promotion of innovation and digital culture in tourism.

Session 3: Best Practices in sustainable tourism management

Session chair: Libertad Ramos Sigueira (Universidad Europea de Canarias)

In this session we want to focus on showing examples of good practice in sustainable tourism in island tourist destinations. We want to reflect on sustainability actions in tourism policy, a vital relationship in island territories. For this reason, we want to have strategies that highlight this perspective and open a debate on how the lives of communities and tourist experiences have been improved. Also those related to the specific and transversal dimensions of education in insular contexts: importance of the constancy of the sea and the delimitation of the terrestrial space; the meaning of community; importance of an education that promotes the interest for an insular tourism sustained in economic, natural and social terms. The works presented in this session should show experiences and initiatives of reference in successful sustainable tourism in this regard.

Session 4: Climate change: challenges for Tourism Island

Session chair: Frank Babinger (Universidad Complutense de Madrid)

The changes associated with climate change are unequivocal. Climate change will have a decisive impact on tourist destinations and on tourists, which is forcing us to think about designing new tourism models. Tourism can take action to combat climate change, either by carrying out research, mobilising resources or innovating in this sense. Therefore, in this session we want to focus on work that scientists, tourists, businesses and investors in tourism are already doing to address the impact of climate change.

Session 5: Entrepreneurship and Innovation

Session chair: José Álvarez García (Universidad de Extremadura) and María de la Cruz Del Río-Rama (Universidad de Vigo)

Entrepreneurship and innovation are important factors in tourism. Tourism industry is made up of many small and medium-sized enterprises y these enterprises these companies do not understand entrepreneurship and innovation in the same way. Sometimes due to a lack of motivation, knowledge or resources, these companies are often not very innovative. But the concepts around it are very different like changes in service organization or technology. However, since tourism offers many opportunities for business development and are both central to the continued success and development of the industry. Interestingly, however, academic articles on entrepreneurship and innovation in tourism are few and far between. For all that, a congress of this nature should include a session to talk about and show the capacity of companies to develop and organize an innovative business and clarify the key concepts around their meaning; it is essential to know the behavior of entrepreneurs in the field of tourism to increase competitiveness and, therefore, productivity and economic development.

Session 6: Expanding the tourist image of the islands

Session chair: Helena Theodoropoulou (Aegean University)

The treatment and projection of the image in the development of tourism in a destination is very important. The image influences the purchase or encourages the decision process of a consumer and therefore in the success or not of a destination. In this session we want to work on the image of the destinations and their companies, both the perceived image and the one projected in its different dimensions. It will be of interest to analyse the evolution of the image, the process of image formation, as well as the impacts on the economy and culture of the destinations. It will also be of interest to know the communicative actions of the media, as well as those works aimed at improving the effectiveness in communicating the desired image through different media and formats. In short, we want to talk about the communication of the tourist image, the perceptions of tourists and locals and the impacts of these images.